Business Coaching Houston Blog

“17 Tips to Cure Small Business Profitability” 


Small Business Profitability

Are your profits over 50%? If you answered yes, I applaud you––though I could bump it a bit more for you. If you said no, I’d urge you to hurry and hire a coach. 

As a Profitability Coach for Technology businesses in Houston, I find a striking problem. Business owners face missed opportunities. No one wants to admit their profits aren’t at 50% or more. 

Yet, they stretch for higher income. That’s where I can help.

Over 20 years of industry experience as an executive coach in Houston makes me see what others could miss. I can get you unstuck from your struggle to grow your business. I can help you uncover hidden profits and create new wealth (wealth you did not have before). I can help you take your business to the next level.

I’ve seen businesses making the same mistakes. And I’ve helped thousands of them apply best practices to grow their business.

I’d like to now share the same profitability secrets with you. As a small business coach in Houston, here is my gift to you.  These 17 tips will help you increase your business income. If you stick to them, you are in for explosive growth. Apply them and your business will thank you.

1) Increase your price

Though it’s obvious, many businesses refuse to raise prices. They think low price appeals to more clients. 

But it doesn’t have to be so low, right?

Take it from an experienced business coach in Houston. Customers understand cost of living increases. And they will pay for it. Gladly.

2) Sell larger bundles

Instead of a 5-hour bundle, offer a 25-hour bundle. Sell 100 boxes instead of 10. That leads to revenue growth. And customers see it as a chance for savings. Bigger bundles suit long-term buyers.

3) Offer incentives for bulk buy

You know the offer to buy 3 and get 1 free, don’t you? I see great potential in using it––especially when you offer high value.  It works.

4) Make it easy for customers to pay

There’s no greater turn off than a complex trade. This isn’t friendly to customers. Through business coaching in Houston, I see it the same way for an e-commerce website or a physical shop. Make it easy for customers to buy. It’ll help you keep your customers. 

5) Lower your overhead

Raise profit by lowering fixed costs. Through my Houston executive coaching, I show easy steps. You’ll get results in just 12 weeks. And you’ll recover my coaching fee. Now, isn’t that a great payback?

6) Reward Performance

Every business has doers and slackers. Reward performance. Choose employees who treat the business as their own. Build a performance reward plan to match results you want for the business. It will help everyone and grow your business.

7) Sell unused assets

Sell unused assets and free up space. Earn extra income and erase cost of asset maintenance. Want to learn how? Click here to schedule your appointment with a Profitability Coach in Houston.

8) Create work procedures

Lower the cost of new employees when they take time to produce. Create a work procedure with steps to do each job. Add videos and pictures. Once employees use these steps, they’ll lower cost of business. Resulting profits will go up. Isn’t that what you want anyway?

9) Make business more visible

Network with many people. Create a powerful website like this one. Use an inbound marketing plan. Customers will come to you. Now, that’s disruptive, don’t you think?

10) Offer subscription plans

Build long-term agreements. Use plans to subscribe clients. Offer free e-books and boost prospects. You’ll have a chance to make other offers to these customers in the future.

11) Hire professional marketers

Get professional marketers to promote your website. For example, sign up for SEO service. Connect to email marketing software and collect leads. Employ a persuasion technique to convert prospects. If you need help call 281.410.5375.

12) Reward referrals

Reward referrals. You’ll earn far more than the cost of paying for it. It’s easy business. Why not make best use of it?

13) Employee profiling

Screen employees before they join your firm. Use different methods for managers versus hourly staff. Once you do, you’ll cut the cost of hiring mistakes. Are you screening your employees before they join?

14) Expand market

If you focus on one market, others may crop up in parallel. For example, I offer the service to find Business Worth. It came up when I kept working on Profitability Coaching in Houston. 

15) Identify buyer persona

Identify buyer persona so customers come to you instead of the other way around. It’s the best plan today. Ask an executive coach who has made it work.

16) Conduct customer surveys

Surveys to study customer opinions help improve your service. Do it today so you can make changes fast. Discover if your customer is willing to refer your business to others. If they do, it proves you have a good service.

17) Unblock sales funnel

If you have a landing page, make sure your leads are flowing to your email software. Analyze and see where you could improve. It can go a long way to convert leads to sales.

Final tip: Hire a Profitability Coach in Houston. Click here to schedule your free 25-minute phone call. You have nothing to lose and much more to gain. 

Written by Suresh Iyengar, P.E., President, Business Unit Execution LLC––“Explosive Business Coaching Houston Results For Small Business”. Want even faster results? Are you ready to discover how? Call 281.410.5375 and speak to your Profitability Coach Houston

“10 Reasons Why It Rocks To Be A Small Business In Houston” 


Small Business Houston

Did you know that Texas is among the best states for small businesses? It has more to offer than business flexibility. Its culture, weather and lifestyle choices remain unmatched. Business owners find fulfilling ways to work and enjoy––without the big bills!

And you’ll get plenty of help. Business coaching in Houston is different. It’s unlike general life coaching. You can measure your benefit. 

Business coaching helps a company or business team achieve higher clarity, focus and results. And as a business coach in Houston, I see why the city ranks high to start a small business.

1) Houston suburbs are tops

Suburb living is attractive. Live there and avoid the heart of business districts, which could be costly and unsafe. Decide to build a business in Houston and you’ll find towns like Katy, Texas. And you’ll earn perks of living near the city, without the worries of a big town. You can even expand your business into suburbs as you grow. What more could a small business want?

2) Houston is home to over 25 Fortune 500 Companies

If you want to build the best business, surround yourself with the best people. Houston is a fecund town, creating more jobs every day. Start a business in Houston and you will be able to create partnerships with area companies. You will be in the middle of Fortune 500 creators. Houston is home to over 25 such companies. Wouldn’t that inspire you to be number 26?

3) It's rich in minerals

We know Houston for its booming oil and gas market. If that isn’t your line of work, you’d still benefit from being here––for other reasons. Houston is among the largest ports. Tons of goods change hands on the international stage. That means your goods come right to your city’s dock. That in turn makes it cheaper to do business. You don’t have to move goods over land. Isn’t that a plus? I’d think so, if I’m in business in Houston. 

4) The killer climate in cowboy country

Business owners can avoid wearing 3 layers just to stay warm in winter. While the average US city gets 25 inches of snowfall every year, Austin gets an inch—if that.

Climate affects health. Cold weather makes people stay indoors. Without sunlight for days, people suffer from low Vitamin D. Seasonal illness adds to the misery.  Exercise becomes a chore in cold weather. Everything adds up.

On the other hand, warm weather improves mental dexterity. High body temperature makes you alert. Heart and lungs work better. Open country air has better quality. Now, isn’t that another benefit for you to start a business in Houston?

5) An affordable place to call home

Everything is bigger in Texas. As the largest mainland US state, Texas is land-rich. It offers affordable real estate. In November 2015, the U.S. census reported national median home price at $305,000. In Texas, it was only $151,000. Land in Texas costs about 40 percent cheaper than the national average (source: Lincoln Institute of Land Policy, a think tank). 

What does this mean for entrepreneurs? Low cost to start a brick-and-mortar business. In addition, Texas boasts low cost food, rent and health-care.  With its own power grid Texas makes electricity cheaper than any other state. 

Wouldn’t that give you spare change for your pocket?

6) And yes, beaches!

An attractive climate brings in talent from cooler climates. And it makes every day that much brighter. Texas gulf coast is great for recreation. It stretches 367 miles and leans on the edge of the Gulf of Mexico. 

Leisure destinations are easy to reach. Beaches like South Padre Island, Port Aransas, Bay Area Houston, Galveston Island, Beaumont and Port Arthur embrace the state. They offer year-round boating, swimming, kayaking, surfing, and water sports.

7) Businesses boost jobs

In 2013, Texas topped the Forbes list for good jobs––with 5 of its cities among the top ten.

The $1.65 trillion Texas is 2nd in the US. Avoiding red tape and starting a business in Texas is easy. And it attracts the best business minds.

Texas boasts of Titans in US companies. ExxonMobil, AT&T and Dell to list a few. Fortune 500 lists more than 50 companies from Texas.

Chief Executive Magazine ranked Texas as the best state 10 years in a row. Low taxes and friendly rules makes Texas rank higher. Stable business climate, excellent transport and a skilled workforce promote fast job growth. So, Texas shows low unemployment. 

8) Best innovators

Forward-thinking markets attract innovators. So a city’s live music fills the air from the lively business climate.

9) Smart taxes

Tax season brings happier Texans––no state income tax makes filing easy. 

Move to Houston and discover the savings. Have you heard the slogan? “I wasn't born in Texas, but I got here as fast as I could!” 

10) Making friends

Texans are friendly. Working in Houston is fun and enjoyable. That’s why the state motto is “Friendship”. Houston is a great blend of many cultures. Food and dining adds to the benefits of moving here. 

What are you waiting for?

Want faster small business results? Are you ready to discover how? Call 281.410.5375 to grow your small business.

Written by Suresh Iyengar, P.E., President, Business Unit Execution LLC––“Explosive Business Coaching Houston Results For Small Business”. Want even faster results? Are you ready to discover how? Call 281.410.5375 and speak to your Profitability Coach Houston

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