“17 Tips to Cure Small Business Profitability” 

Small Business Profitability

Are your profits over 50%? If you answered yes, I applaud you––though I could bump it a bit more for you. If you said no, I’d urge you to hurry and hire a coach. 

As a Profitability Coach for Technology businesses in Houston, I find a striking problem. Business owners face missed opportunities. No one wants to admit their profits aren’t at 50% or more. 

Yet, they stretch for higher income. That’s where I can help.

Over 20 years of industry experience as an executive coach in Houston makes me see what others could miss. I can get you unstuck from your struggle to grow your business. I can help you uncover hidden profits and create new wealth (wealth you did not have before). I can help you take your business to the next level.

I’ve seen businesses making the same mistakes. And I’ve helped thousands of them apply best practices to grow their business.

I’d like to now share the same profitability secrets with you. As a small business coach in Houston, here is my gift to you.  These 17 tips will help you increase your business income. If you stick to them, you are in for explosive growth. Apply them and your business will thank you.


1) Increase your price

Though it’s obvious, many businesses refuse to raise prices. They think low price appeals to more clients. 

But it doesn’t have to be so low, right?

Take it from an experienced business coach in Houston. Customers understand cost of living increases. And they will pay for it. Gladly.

2) Sell larger bundles

Instead of a 5-hour bundle, offer a 25-hour bundle. Sell 100 boxes instead of 10. That leads to revenue growth. And customers see it as a chance for savings. Bigger bundles suit long-term buyers.

3) Offer incentives for bulk buy

You know the offer to buy 3 and get 1 free, don’t you? I see great potential in using it––especially when you offer high value.  It works.

4) Make it easy for customers to pay

There’s no greater turn off than a complex trade. This isn’t friendly to customers. Through business coaching in Houston, I see it the same way for an e-commerce website or a physical shop. Make it easy for customers to buy. It’ll help you keep your customers. 

5) Lower your overhead

Raise profit by lowering fixed costs. Through my Houston executive coaching, I show easy steps. You’ll get results in just 12 weeks. And you’ll recover my coaching fee. Now, isn’t that a great payback?

6) Reward Performance

Every business has doers and slackers. Reward performance. Choose employees who treat the business as their own. Build a performance reward plan to match results you want for the business. It will help everyone and grow your business.

7) Sell unused assets

Sell unused assets and free up space. Earn extra income and erase cost of asset maintenance. Want to learn how? Click here to schedule your appointment with a Profitability Coach in Houston.

8) Create work procedures

Lower the cost of new employees when they take time to produce. Create a work procedure with steps to do each job. Add videos and pictures. Once employees use these steps, they’ll lower cost of business. Resulting profits will go up. Isn’t that what you want anyway?

9) Make business more visible

Network with many people. Create a powerful website like this one. Use an inbound marketing plan. Customers will come to you. Now, that’s disruptive, don’t you think?

10) Offer subscription plans

Build long-term agreements. Use plans to subscribe clients. Offer free e-books and boost prospects. You’ll have a chance to make other offers to these customers in the future.

11) Hire professional marketers

Get professional marketers to promote your website. For example, sign up for SEO service. Connect to email marketing software and collect leads. Employ a persuasion technique to convert prospects. If you need help call 281.410.5375.

12) Reward referrals

Reward referrals. You’ll earn far more than the cost of paying for it. It’s easy business. Why not make best use of it?

13) Employee profiling

Screen employees before they join your firm. Use different methods for managers versus hourly staff. Once you do, you’ll cut the cost of hiring mistakes. Are you screening your employees before they join?

14) Expand market

If you focus on one market, others may crop up in parallel. For example, I offer the service to find Business Worth. It came up when I kept working on Profitability Coaching in Houston. 

15) Identify buyer persona

Identify buyer persona so customers come to you instead of the other way around. It’s the best plan today. Ask an executive coach who has made it work.

16) Conduct customer surveys

Surveys to study customer opinions help improve your service. Do it today so you can make changes fast. Discover if your customer is willing to refer your business to others. If they do, it proves you have a good service.

17) Unblock sales funnel

If you have a landing page, make sure your leads are flowing to your email software. Analyze and see where you could improve. It can go a long way to convert leads to sales.

Final tip: Hire a Profitability Coach in Houston. Click here to schedule your free 25-minute phone call. You have nothing to lose and much more to gain. 

Written by Suresh Iyengar, P.E., President, Business Unit Execution LLC––“Explosive Business Coaching Houston Results For Small Business”. Want even faster results? Are you ready to discover how? Call 281.410.5375 and speak to your Profitability Coach Houston

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